Understanding Consumer Choice by Foxall, G.

Understanding Consumer Choice (Paperback) (ISBN-13: 9781349511983)

Vendor: G. Foxall
Product type: Books
Format: Paperback
$109.99
$109.99
$109.99
Subtotal: $109.99
Understanding Consumer Choice by Foxall, G.

Understanding Consumer Choice

$109.99
Understanding Consumer Choice by Foxall, G.

Understanding Consumer Choice

$109.99
Format: Paperback
Description
Description
x
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.

Author: G. Foxall
ISBN-10: 1349511986
ISBN-13: 9781349511983
Publisher: Palgrave MacMillan
Language: English
Published: 03/11/2005
Pages: 262
Format: Paperback
Weight: 0.79lbs
Size: 8.50h x 5.50w x 0.63d
By G. Foxall
By G. Foxall
x
GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

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