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Understanding Media Users: From Theory to Practice (Paperback) (ISBN-13: 9781405155670)
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Tony Wilson
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Books
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Description
xUnderstanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies.
Author: Tony Wilson
ISBN-10: 1405155671
ISBN-13: 9781405155670
Publisher: Wiley-Blackwell
Language: English
Published: 09/01/2008
Pages: 232
Format: Paperback
Weight: 0.80lbs
Size: 8.90h x 5.90w x 0.50d
- examines the relationship between media and audiences by one of the world's leading media scholars
- provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age
Author: Tony Wilson
ISBN-10: 1405155671
ISBN-13: 9781405155670
Publisher: Wiley-Blackwell
Language: English
Published: 09/01/2008
Pages: 232
Format: Paperback
Weight: 0.80lbs
Size: 8.90h x 5.90w x 0.50d
By Tony Wilson
xTony Wilson is Associate Professor, Faculty of Economics and Business, at University Malaysia Sarawak, and Associate Research Fellow, Global Cities Institute, at the Royal Melbourne Institute of Technology.
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