Understanding Organizations through Language (Hardcover) (ISBN-13: 9780761967187)

The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, LondonOffering a viable alternative to functional' approaches to communication based around the metaphor of webs of meaning' and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.

Author: Susanne Tietze,Laurie Cohen,Gillian Musson
ISBN-10: 0761967184
ISBN-13: 9780761967187
Publisher: Sage Publications Ltd
Language: English
Published: 09/18/2003
Pages: 200
Format: Hardcover
Weight: 1.08lbs
Size: 9.22h x 7.54w x 0.65d