Understanding Social Media: How to Create a Plan for Your Business That Works (Paperback) (ISBN-13: 9780749473563)

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.

Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

Author: Damian Ryan
ISBN-10: 0749473568
ISBN-13: 9780749473563
Publisher: Kogan Page
Language: English
Published: 04/28/2015
Pages: 304
Format: Paperback
Weight: 0.90lbs
Size: 9.10h x 6.10w x 0.60d