Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands by Kingsley, Mark

Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (Hardcover) (ISBN-13: 9780760378205)

Vendor: Mark Kingsley
Product type: Books
Format: Hardcover
$40.00
$40.00
$40.00
Subtotal: $40.00
Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands by Kingsley, Mark

Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

$40.00
Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands by Kingsley, Mark

Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

$40.00
Format: Hardcover
Description
Description
x

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.

Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:
  • Authenticity
  • Social Responsibility
  • World Building
  • Gatekeepers
  • Rituals and routine


Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Author: Mark Kingsley
ISBN-10: 0760378207
ISBN-13: 9780760378205
Publisher: Rockport Publishers
Language: English
Published: 11/14/2023
Pages: 216
Format: Hardcover
Weight: 2.24lbs
Size: 10.27h x 8.61w x 0.56d
By Mark Kingsley
By Mark Kingsley
x

Mark Kingsley is a creative director and strategist with a wide range of experience and recognition. He is a faculty member in the School of Visual Arts Masters in Branding program and currently holds the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. As Executive Strategy Director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. For over 17 years, his studio Greenberg Kingsley specialized in music and arts, including several years of branding and advertising for Central Park SummerStage; work for the Guggenheim Museum store; and music packaging for John Coltrane, Pat Metheny, and Quincy Jones. His current studio, Malcontent, serves global advertising firms, fin-tech startups, arts organizations, living legends, and Pulitzer Prize winners.

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