Unlocking Generational Codes (Paperback) (ISBN-13: 9781935586425)

Anna Liotta, creator of Generationally Savvy Communication Solutions(TM), is an award-winning speaker, consultant, and author who engages and energizes national audiences with her practical strategies for attracting, growing, and retaining top talent and loyal clients from every generation. Her unique interdisciplinary approach integrates the crucial elements of communications, sociology, business psychology, and demography. Her expertise and approach have helped such companies as Pike Place Fish, Microsoft, Seahawks, Intel, Wells Fargo, Office Max, United Way, Merrill Lynch, and the Federal Reserve Bank of San Francisco. Anna holds a Master's degree in Interpersonal Communication and has over fifteen years of experience in the field of intergenerational communication and leadership as a consultant, coach, speaker, and author. As an author, professor, and blogger, she imparts a clear understanding of how generational demographics are changing the landscape of business. Anna's most impressive generational credential, however, is that she grew up in a household of six generations, making her daily life an "insider's view" into the realities of generational communication. In addition, she is one of nineteen children! What that means, of course, is that for Anna, every family Thanksgiving, graduation, or wedding is a doctoral level course in generational communication. Anna is a native resident of Washington State and lives with her Labradoodle puppy, Golfing, in the Belltown neighborhood of Seattle with the Space Needle just outside her window. Anna Liotta is a popular speaker for corporate meetings, government conferences, and association meetings. She partners with clients and event planners to customize her keynote to address specific challenges facing each audience, whether they revolve around leadership/management issues, building stronger teams, or reaching four generations of customers. Resultance keynotes teach audiences how to: - Understand the four generations they partner with daily-Traditionalists, Baby Boomers, Generation Xers, and Millennials. - Recognize Generational Moments(TM) that reveal understanding of different generations' perspectives and how they may cause breakdowns and upsets. - Develop specific approaches for successfully recruiting, retaining, motivating, and managing a multi-generational workforce. - Design and implement succession planning and effective knowledge transfer for critical employees at every level in the organization