User Acceptance of e-Commerce in the Tourism Industry by Horsmann, Jannik

User Acceptance of e-Commerce in the Tourism Industry (Paperback) (ISBN-13: 9783639310603)

Vendor: Jannik Horsmann
Product type: Books
Format: Paperback
$52.92
$52.92
$52.92
Subtotal: $52.92
User Acceptance of e-Commerce in the Tourism Industry by Horsmann, Jannik

User Acceptance of e-Commerce in the Tourism Industry

$52.92
User Acceptance of e-Commerce in the Tourism Industry by Horsmann, Jannik

User Acceptance of e-Commerce in the Tourism Industry

$52.92
Format: Paperback
Description
Description
x
This work identifies the major causes, both positive and negative, affecting the growth of e-Commerce within the tourism industry. It examines the use of e-Commerce within the holiday booking process by applying the technology acceptance model. An extensive survey has been conducted in order to assess the current knowledge and usage of e-Commerce. The book is directed at both, academics and students within the tourism domain.

Author: Jannik Horsmann
ISBN-10: 3639310608
ISBN-13: 9783639310603
Publisher: VDM Verlag
Language: English
Published: 11/23/2010
Pages: 60
Format: Paperback
Weight: 0.22lbs
Size: 9.00h x 6.00w x 0.14d

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