User Experience Design: A Practical Playbook to Fuel Business Growth (Paperback) (ISBN-13: 9781119829201)

Igniting business growth through UX

In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't -- with their wallets. Organizations realize they need to adapt quickly but don't know how or where to start.

In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.

You'll discover:

• Why putting users at the center of strategy leads to an almost unfair competitive advantage
• Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable
• Common shortfalls that prevent organizations from reaping the value of experience design
• 27 proven "plays" from the UXReactor playbook to put concepts into practice
• Game planning examples to execute at different levels of an organization

A comprehensive and practical book for everyone involved in the transformation -- business leaders, design leaders, product managers, engineers, and designers -- User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.