User Research: Improve Product and Service Design and Enhance Your UX Research by Marsh, Stephanie

User Research: Improve Product and Service Design and Enhance Your UX Research (Paperback) (ISBN-13: 9781398603578)

Vendor: Stephanie Marsh
Product type: Books
Format: Paperback
$39.95
$39.95
$39.95
Subtotal: $39.95
User Research: Improve Product and Service Design and Enhance Your UX Research by Marsh, Stephanie

User Research: Improve Product and Service Design and Enhance Your UX Research

$39.95
User Research: Improve Product and Service Design and Enhance Your UX Research by Marsh, Stephanie

User Research: Improve Product and Service Design and Enhance Your UX Research

$39.95
Format: Paperback
Description
Description
x

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that.
User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research.

Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.

Author: Stephanie Marsh
ISBN-10: 1398603570
ISBN-13: 9781398603578
Publisher: Kogan Page
Language: English
Published: 02/22/2022
Pages: 344
Format: Paperback
Weight: 1.06lbs
Size: 9.21h x 6.14w x 0.93d
By Stephanie Marsh
By Stephanie Marsh
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Stephanie Marsh (she/they) is a leading UX research professional and currently UX Research Operations Lead at Springer Nature. They are the former Head of User Research and Analysis for the UK Government Digital Service and former Head of Digital Strategy for the UK Ministry of Defence. She was also previously a consultant at Bunnyfoot, a leading UX consultancy in the UK. They have contributed chapters to a range of peer-reviewed texts in related fields and has delivered talks on UX Research, Research Operations and UX strategies at a range of conferences and industry events. She is based in London.

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