Using Influencer Marketing as a Digital Business Strategy (Paperback) (ISBN-13: 9798369305522)

"This book seeks to explore influencer marketing which is a relevant topic for management and academia since influencers play an increasingly important role in the relationship of brands with their audiences. Given that this is a recent theme, the compilation of studies on this topic will serve as a basis for the development of more in-depth and specific scientific research, as well as contribute to assisting organizations in the process of identifying their brands and reaching their target"--

Author: Sandrina Teixeira
ISBN-10: 8369305520
ISBN-13: 9798369305522
Publisher: IGI Global
Language: English
Published: 01/26/2024
Pages: 396
Format: Paperback
Weight: 2.01lbs
Size: 11.00h x 8.50w x 0.81d