Utilizing Consumer Psychology in Business Strategy (Hardcover) (ISBN-13: 9781522534488)

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Author: Tevfik Dalgic, Sevtap Unal
ISBN-10: 1522534482
ISBN-13: 9781522534488
Publisher: Business Science Reference
Language: English
Published: 04/13/2018
Pages: 340
Format: Hardcover
Weight: 1.79lbs
Size: 10.00h x 7.00w x 0.81d