UX and Design Thinking Handbook (Hardcover) (ISBN-13: 9781787153042)

Foundations of UX and Design Thinking: Provide a comprehensive overview of user experience (UX) design and design thinking methodologies, including their principles, processes, and benefits in product development and innovation. User-Centered Design Principles: Explore user-centered design principles and practices, including user research, persona development, journey mapping, wireframing, prototyping, and usability testing, with a focus on understanding user needs, behaviors, and preferences. UX Design Tools and Techniques: Introduce a range of UX design tools and techniques used in the design process, including sketching, user flows, information architecture, interaction design, visual design, and design collaboration tools, with demonstrations and examples of how to use these tools effectively. Case Studies and Best Practices: Provide case studies and best practices from industry-leading companies and design agencies, showcasing successful UX and design thinking projects, innovative design solutions, and lessons learned, with insights into how to apply these learnings to your own design projects.