Value-based Marketing Strategy (Hardcover) (ISBN-13: 9781622730209)

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: - How the forces of supply and demand interact with customer Value; - The relationships between benefits, quantities, prices and costs; - How to develop effective competitive strategies; - How to manage inventory and product mix efficiently;

Author: Santiago Lopez
ISBN-10: 1622730208
ISBN-13: 9781622730209
Publisher: Vernon Art and Science
Language: English
Published: 02/24/2015
Pages: 294
Format: Hardcover
Weight: 1.21lbs
Size: 9.00h x 6.00w x 0.69d