Value Creation of Firm-Established Brand Communities by Wiegandt, Philipp

Value Creation of Firm-Established Brand Communities (Paperback) (ISBN-13: 9783834921239)

Vendor: Philipp Wiegandt
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Value Creation of Firm-Established Brand Communities by Wiegandt, Philipp

Value Creation of Firm-Established Brand Communities

$54.99
Value Creation of Firm-Established Brand Communities by Wiegandt, Philipp

Value Creation of Firm-Established Brand Communities

$54.99
Format: Paperback
Description
Description
x

Author: Philipp Wiegandt
ISBN-10: 3834921238
ISBN-13: 9783834921239
Publisher: Gabler Verlag
Language: English
Published: 12/11/2009
Pages: 211
Format: Paperback
Weight: 0.62lbs
Size: 8.27h x 5.83w x 0.49d
By Philipp Wiegandt
By Philipp Wiegandt
x
Parallel to his employment as project manager in the automobile industry, Dr. Philipp Wiegandt obtained his doctorate under the guidance of Prof. Dietmar Harhoff, Ph.D., at the Institute for Innovation Research, Technology Management and Entrepreneurship, Ludwig-Maximilians-University, Munich.

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