Value Propositions that SELL: Turning Your Message into a Magnet that Attracts Buyers (Paperback) (ISBN-13: 9780692089460)

In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are "inside-out" - more focused on product and service features than they are on the buyers' needs.

Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer.

Get the road-map for a Value Proposition Platform(TM) that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS

Includes Development Success Tools:

1. Primary research conducted with B2B buyers

2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish

3. Seven downloadable templates to guide your work step by step

Lisa Dennis has been working with sales and marketing teams in B2B companies for over 20 years. Focusing on both strategy and execution, she brings a practical, feet-on-the street approach to delivering buyer focused messaging and programs. She has worked with companies across a broad range of industries including Akamai, Citrix, CSC, Dell, FedEx, HP, Hitachi, IBM, Microsoft, Mutual of Omaha, Tufts Health Plan, Verizon, Wipro and many others. Her primary focus is helping organizations speak to customers in their own language.