Venturing: Innovation and Business Planning for Entrepreneurs (Paperback) (ISBN-13: 9781312998421)

Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.

Author: Marc H. Meyer, Frederick G. Crane
ISBN-10: 1312998423
ISBN-13: 9781312998421
Publisher: Lulu.com
Language: English
Published: 07/29/2015
Pages: 416
Format: Paperback
Weight: 2.11lbs
Size: 11.00h x 8.50w x 0.85d