Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies by Williams Jr, Robert L.

Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies (Hardcover) (ISBN-13: 9781137394316)

Vendor: Robert L. Williams Jr
Product type: Books
Format: Hardcover
$139.99
$139.99
$139.99
Subtotal: $139.99
Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies by Williams Jr, Robert L.

Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies

$139.99
Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies by Williams Jr, Robert L.

Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies

$139.99
Format: Hardcover
Description
Description
x
1. Origins of Today's Marketing & Branding Strategies.- 2. The Marketing Differentiation Process.- 3. Vintage Marketing Differentiation Categories and Groupings.- 4. Promotion.- 5. Pricing.- 6. Place.- 7. Perception.- 8. Vintage Marketing Differentiation Applied Today.

Author: Robert L. Williams Jr, Helena A. Williams
ISBN-10: 1137394315
ISBN-13: 9781137394316
Publisher: Palgrave MacMillan
Language: English
Published: 03/25/2017
Pages: 256
Format: Hardcover
Weight: 1.07lbs
Size: 8.27h x 5.83w x 0.69d
By Robert L. Williams Jr
By Robert L. Williams Jr
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Robert L. Williams, Jr. is Assistant Professor of Marketing in the Sigmund Weis School of Business at Susquehanna University, USA, after spending 20 years as a practitioner in Fortune 50/500 companies. His current academic research interests focus on competitive advantage, branding, innovation, higher education, and gastro-tourism.
Helena A. Williams is a Partner at Mar-Kadam Associates, LLC, a firm that specializes in branding in service industries and entrepreneurial ventures. She has 25 years of experience in entrepreneurial management and her research interests include gastro-tourism development, branding, and emerging markets.

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