Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships (Hardcover) (ISBN-13: 9781616928087)

With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

Author: Barbara Ciaramitaro
ISBN-10: 1616928085
ISBN-13: 9781616928087
Publisher: Business Science Reference
Language: English
Published: 09/15/2010
Pages: 400
Format: Hardcover
Weight: 2.65lbs
Size: 11.10h x 8.60w x 1.10d

Review Citation(s):
Reference and Research Bk News 04/01/2011 pg. 115