Visible Librarian: Asserting Your Value with Marketing and Advocacy (Paperback) (ISBN-13: 9780838908488)

Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the squeaky wheel and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz

Author: Judith A. Siess
ISBN-10: 0838908489
ISBN-13: 9780838908488
Publisher: American Library Association
Language: English
Published: 01/01/2003
Pages: 172
Format: Paperback
Weight: 0.52lbs
Size: 9.10h x 5.98w x 0.38d

Review Citation(s):
Booklist 09/01/2003 pg. 169
American Reference Bks Annual 01/01/2004 pg. 308
Library Journal 06/01/2003