Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [With CDROM] by Kaushik, Avinash

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [With CDROM] (Hardcover) (ISBN-13: 9780470529393)

Vendor: Avinash Kaushik
Product type: Books
Format: Hardcover
$42.00
$42.00
$42.00
Subtotal: $42.00
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [With CDROM] by Kaushik, Avinash

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [With CDROM]

$42.00
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [With CDROM] by Kaushik, Avinash

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity [With CDROM]

$42.00
Format: Hardcover
Description
Description
x
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Author: Avinash Kaushik
ISBN-10: 0470529393
ISBN-13: 9780470529393
Publisher: Sybex
Language: English
Published: 10/01/2009
Pages: 512
Format: Hardcover
Weight: 1.66lbs
Size: 9.22h x 7.32w x 1.13d
By Avinash Kaushik
By Avinash Kaushik
x

Avinash Kaushik is the author of the leading research & analytics blog Occam's Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association.

The author donates all proceeds from his books to two charities, The Smile Train and The Ekal Vidyalaya Foundation.

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