Web Analytics Strategies for Information Professionals: A Lita Guide (Paperback) (ISBN-13: 9781555708979)

Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

Author: Tabatha Farney, Tabiatha Farney, Nina McHale
ISBN-10: 1555708978
ISBN-13: 9781555708979
Publisher: Neal-Schuman Publishers
Language: English
Published: 03/11/2013
Pages: 224
Format: Paperback
Weight: 0.71lbs
Size: 9.00h x 6.00w x 0.50d

Review Citation(s):
Voice of Youth Advocates 08/01/2013