Web Site Marketing Essentials (Paperback) (ISBN-13: 9781430324973)

Web Site Marketing Essentials is a concise, non-technical guide for small business owners looking to maximize the exposure and effectiveness of their Web sites. Starting with the Universal Home Page Formula, you'll learn the strategies used by Fortune 500 companies and others to enhance their search engine visibility and convert virtual visitors into real revenue. Key topics include search engine optimization (SEO), strategic domain name usage, starting-out in e-commerce, business blogging basics, and tactics to attract local consumers.

Author: Dan Stone
ISBN-10: 143032497X
ISBN-13: 9781430324973
Publisher: Lulu Press
Language: English
Published: 07/13/2007
Pages: 140
Format: Paperback
Weight: 0.58lbs
Size: 9.69h x 7.44w x 0.30d