Wellness in Whiteness: Biomedicalization and the Promotion of Whiteness and Youth among Women (Paperback) (ISBN-13: 9780815377443)

The Open Access version of this book, available at https: //www.taylorfrancis.com/books/9781351234146, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of 'ageless beauty', 'brightened', youthful skin and solutions to 'pigmentation problems' for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalized health and wellness industries - which requires the active participation of consumers in the biomedicalization of their own bodies - Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.

Author: Amina Mire
ISBN-10: 0815377444
ISBN-13: 9780815377443
Publisher: Routledge
Language: English
Published: 09/19/2019
Pages: 110
Format: Paperback
Weight: 0.40lbs
Size: 9.10h x 6.00w x 0.30d