Wharton on Dynamic Competitive Strategy by Day, George S.

Wharton on Dynamic Competitive Strategy (Paperback) (ISBN-13: 9780471689577)

Vendor: George S. Day
Product type: Books
Format: Paperback
$29.95
$29.95
$29.95
Subtotal: $29.95
Wharton on Dynamic Competitive Strategy by Day, George S.

Wharton on Dynamic Competitive Strategy

$29.95
Wharton on Dynamic Competitive Strategy by Day, George S.

Wharton on Dynamic Competitive Strategy

$29.95
Format: Paperback
Description
Description
x
Die Wharton Business School ist die 舁teste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus f?f verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen f? ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsf臧igkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.

Author: George S. Day
ISBN-10: 0471689572
ISBN-13: 9780471689577
Publisher: Wiley
Language: English
Published: 08/13/2004
Pages: 480
Format: Paperback
Weight: 1.27lbs
Size: 8.96h x 6.18w x 1.28d
By George S. Day
By George S. Day
x
GEORGE S. DAY, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy.
DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is a leading scholar in the field of competitive marketing strategy.
ROBERT E. GUNTHER was the coordinating writer for Wharton on Managing Emerging Technologies and Wharton on Dynamic Competitive Strategy.

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