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The book explores in-depth the life and work of Herta Herzog (1910-2010), an Austrian-American social psychologist. The chapters written by international scholars for the first time show the amazing scope of Herzog's work as both, one of the founders of empirical communication research and the "grand dame" of market and motivation research.
Elisabeth Klaus is Professor of Communication at the University of Salzburg (Austria). She earned her PhD at Notre Dame, IN (USA)
Josef Seethaler is Deputy Director of the Institute for Comparative Media and Communication Studies at the Austrian Academy of Sciences and the Alpen-Adria University
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Take 20% off your first order
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