What Makes Women Buy: a Guide to Understanding and Influencing the New Woman of Today (Paperback) (ISBN-13: 9781022896901)

In this insightful and timely book, L. Janet Wolff provides a comprehensive look at the motivations and behaviors of the modern woman consumer. Drawing upon the latest research in psychology, marketing, and sociology, the book provides practical advice for anyone looking to reach this important demographic. A must-read for marketers, advertisers, and anyone interested in the intersection of gender, consumerism, and culture.

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