What Makes Women Buy (Hardcover) (ISBN-13: 9781024059403)

“What Makes Women Buy: A Guide to Understanding and Influencing the New Woman of Today” explores the consumer behavior of women in the mid-20th century. Janet L. Wolff examines the factors influencing women's purchasing decisions, offering insights into effective marketing strategies. This book provides a historical perspective on understanding and appealing to the female consumer, offering timeless advice applicable to modern marketing. A valuable resource for marketers and anyone interested in the evolution of consumer behavior and women's roles in society.

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