What's Your Advisor Marketing Score?: How Advisors Can Measure, Improve, And Dominate In The New Era Of AI-Driven Marketing (Paperback) (ISBN-13: 9781775258698)

Most financial advisors don't have a marketing problem. They have a measurement problem.

They're posting content, running ads, hiring agencies, testing funnels-and still asking the same question:

"Why isn't this working?"

The Advisor Marketing Score(TM) was written to answer that question.

This book introduces a simple, practical framework designed specifically for financial advisors, insurance professionals, and wealth managers who want predictable growth-without chasing trends, gimmicks, or "shiny object" marketing tactics.

Instead of telling you what to do, this book shows you how to evaluate what actually matters in your marketing-before you invest more time, money, or energy.

• Why most advisor marketing fails before execution even begins
• The hidden "measurement gap" that causes wasted spend and inconsistent results
• The Advisor Marketing Score(TM)-a clear way to assess where your marketing is strong, weak, or leaking opportunity
• The 5 Core Pillars every advisor must master to attract the right prospects consistently
• How to diagnose your marketing like a system-not a series of disconnected tactics
• Why more content, more ads, or more tools won't fix broken fundamentals
• How to think like a strategist, not just an executor

This is not a book about social media hacks, viral posts, or overnight success.

It's a book about clarity, positioning, leverage, and sustainability-the things that actually drive long-term growth in an advisory practice.