When Ads Work: New Proof That Advertising Triggers Sales by Jones, David M.

When Ads Work: New Proof That Advertising Triggers Sales (Hardcover) (ISBN-13: 9780765617385)

Vendor: David M. Jones
Product type: Books
Format: Hardcover
$250.00
$250.00
$250.00
Subtotal: $250.00
When Ads Work: New Proof That Advertising Triggers Sales by Jones, David M.

When Ads Work: New Proof That Advertising Triggers Sales

$250.00
When Ads Work: New Proof That Advertising Triggers Sales by Jones, David M.

When Ads Work: New Proof That Advertising Triggers Sales

$250.00
Format: Hardcover
Description
Description
x
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.

Author: David M. Jones
ISBN-10: 0765617382
ISBN-13: 9780765617385
Publisher: Routledge
Language: English
Published: 10/15/2006
Pages: 232
Format: Hardcover
Weight: 0.92lbs
Size: 9.40h x 6.16w x 0.70d

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