When the Headline Is You by Ansell, Jeff

When the Headline Is You (Hardcover) (ISBN-13: 9780470543948)

Vendor: Jeff Ansell
Product type: Books
Format: Hardcover
$29.95
$29.95
$29.95
Subtotal: $29.95
When the Headline Is You by Ansell, Jeff

When the Headline Is You

$29.95
When the Headline Is You by Ansell, Jeff

When the Headline Is You

$29.95
Format: Hardcover
Description
Description
x
Proven strategies for managing all types of media encounters

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:

  • A behind-the-scenes look at how news is made
  • Complete guidelines to creating compelling messages
  • Specific messaging formulae for building trust when the news is bad
  • Step-by-step strategies for managing hostile or relentless questions
  • Insider tips on how to identify and handle misleading questions

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.



Author: Jeff Ansell
ISBN-10: 0470543949
ISBN-13: 9780470543948
Publisher: Jossey-Bass
Language: English
Published: 10/19/2010
Pages: 256
Format: Hardcover
Weight: 0.98lbs
Size: 9.24h x 6.32w x 0.91d
Award: Axiom Business Book Awards - Silver Medal Winner
By Jeff Ansell
By Jeff Ansell
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JEFF ANSELL is a media and crisis communications consultant who has created a unique process for Fortune 500 companies to manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell & Associates, Jeff's journalism experience gives him the ability to instinctively react to his clients' most difficult situations. Thousands of executives and communications professionals worldwide have been coached in Jeff's process.

JEFFREY LEESON is a professional writer and editor. He has edited dozens of business books and coauthored Leading a Learning Revolution (Pfeiffer, 2008). He can be reached at jeffleeson@yahoo.com

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