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Where is Creativity? A Multi-disciplinary Approach goes beyond the orthodox image of creativity as laying inside the brain-mind, to explore how and why it also emerges from relationships between people, from physical spaces such as workplaces and cities, as a result of new media technology and the Web, and due to the effects of broad contexts of the economy and industry. It explores contemporary psychological, sociological, anthropological, economic and philosophical debates concerning creativity in an accessible way, which non-specialist and creative practitioners can appreciate, culminating in a picture of the anatomy of creativity which seeks to provide a concrete guide to the 'doing' of creativity to complement a deeper understanding of its nature and origins.
The book will be useful for teaching staff and students; businesses and practitioners; and professionals and policy-makers working within a wide range of creative and innovation-based industries.
Jim Shorthose works across the different aspects of the creative ecology - in higher education, advising creative businesses and working with cultural organizations. He is the author of several books which traverse the spaces between theoretical debates about creativity and concrete artistic practice.
Neil Maycroft is Reader in Art and Design at the University of Lincoln, UK, and is the author of several books and numerous articles on material culture, as well as broader discussions of the nature and origins of creativity, especially as applied to design.
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