Who Killed Category Management: What every Salesperson, Marketeer, Retailer and Shopper needs to know about Retail Shopper Management (Paperback) (ISBN-13: 9781494459130)

Mark Taylor has spent his life in commercial FMCG roles both in Manufacturing and Retail. More recently he also specialised in people development including Leadership programs. During his career he acknowledges he has been very lucky to have worked with some exceptional professionals who have helped shape his life. These have helped him enjoy success across diverse industries including Alcohol, Fashion, Electrical, Confectionary, Grocery, Tobacco, I.T. plus many others. He specialises in negotiation, sales, buying, commercial strategy, marketing and teaching but he holds a special place in his heart for boat rocking with a smattering of tree shaking. He now spends his time working with organisations that want to move their people, business and commercial results foreword by delivering something really special for their customers. As you will notice from the book, his style is very straight forward and he values partnerships that seek the truth, not just a sugar coated pill to massage egos. Life is just too short for that. An accomplished public speaker he also enjoys key note opportunities. If you need your audience to be challenged to think differently about manufacturing and retail he is guaranteed to create a platform for discussion. Make some magic happen. www.whokilledcategorymanagement.com