Who Sold My Brand: A guide to craft brands in India (Paperback) (ISBN-13: 9798296375834)

India doesn't buy like the West. It buys like a memory, a relationship, a promise.

Who Sold My Brand? is a storytelling-driven guide that unpacks the emotional, cultural, and strategic realities of selling in India-through the eyes of real customer personas across Mumbai's tapris, Jaipur's school colonies, Chennai's filter coffee counters, and more.

Follow Pritha Vashishtha, a seasoned brand strategist on sabbatical from London, as she travels across India to reconnect with what truly moves Indian consumers. Each chapter introduces you to a new city, a unique persona, and a fresh marketing revelation-told through rich, emotional narratives and backed by brand case studies.

Whether you're:

• A foreign company trying to crack the Indian market

• A startup founder struggling with scale

• Or a marketer lost in dashboards and jargon

This book is your real-world playbook.

Learn why EMI sells dignity. Why QR codes are symbols of trust. Why brands win not by shouting louder-but by listening deeper. This isn't a marketing textbook. It's a map to the Indian customer's heart.