Why Gamification: BA Thesis Katharina Höppel (Paperback) (ISBN-13: 9798880427482)

Why Gamification?

The aim of this part of my thesis is to explain the psychological and economic processes behind the development of gamification as a new business solution. It points out opportunities especially for the non-profit sector. Accompanied by guidance towards creating valuable experiences, it provides a basis for further development of future experience designs. The text gives insight into what motivates people to encourage action and a change in behaviour, explains the drive and history behind consumers' needs, as well as what it needs to build a long-term relationship with a product/company or brand.

This theory is supplemented by a prototypical implementation, developed in collaboration with Monika Minichberger. As described in the practical part we worked on together, gamification is used as a contemporary solution to increase donations for non-profit organisations.

Author: Katharina Höppel Ma
ISBN-13: 9798880427482
Publisher: Independently Published
Language: English
Published: 02/21/2024
Pages: 128
Format: Paperback
Weight: 0.71lbs
Size: 10.00h x 7.00w x 0.33d