Why is Change so Hard? (Paperback) (ISBN-13: 9781797407210)

Change is a constant in life and business, but it's not always easy to navigate. Whether you're looking to improve your personal habits or manage change within your organization, understanding the science behind behavior change can be a game-changer. This course will teach you how to use behavioral science to manage change and achieve lasting transformation.

In this book, you will explore the psychology of human behavior and discover why it can be so difficult to break old habits and adopt new ones. You'll gain insight into the cognitive and emotional barriers that can prevent change and learn how to overcome them.

This book on change management provides a comprehensive guide to planning and implementing cultural shifts in organizations. You will learn how to effectively manage the extinction process of old behaviors, respond to resistance with compassionate non-compliance, and maintain consistent commitment over time to ensure successful change adoption. With practical strategies and real-life examples, this course is perfect for anyone looking to create lasting change in their organization.

This book will give you the knowledge and skills to become a more effective change agent, both personally and professionally. You will be able to navigate change more effectively, drive change adoption, and achieve lasting transformation.

1. Understanding the science of behavior change: You will learn the psychology behind human behavior change and how to apply it in personal and business contexts.
2. Creating a supportive environment: You will learn how to create a culture of change that fosters innovation and enables individuals and teams to thrive.
3. Maximizing adoption of change: You will discover how to use rewards and reinforcement to motivate change adoption and how to communicate change effectively to stakeholders.
4. Achieving lasting transformation: You will learn how to unlearn old behaviors and train up new ones to achieve your personal and professional goals.
5. Developing leadership skills: You will learn how to lead change initiatives, manage resistance to change, and measure the success of your change efforts.

1. Understand the science of behavior change: Students will be able to explain the psychological principles that underlie behavior change and how they apply in personal and business contexts.
2. Identify barriers to change: Students will be able to recognize the cognitive and emotional barriers that prevent change and develop strategies to overcome them.
3. Develop effective change management strategies: Students will be able to create a culture of change that fosters innovation and enables individuals and teams to thrive, and develop strategies for maximizing change adoption.
4. Apply behavior change principles to personal and professional goals: Students will be able to unlearn old behaviors and train up new ones to achieve their personal and professional goals, and measure the success of their change efforts.

I appreciated that I left with as many take-aways for my personal life as for my professional life. Thank you! - L. Yeatts

This method of change is fascinating. I can see how this method can really work. Highly recommend. - A.A.

I enjoyed this. It was a good reminder that change takes time and resistance is a normal part of the process. - J.K.