Why Malaysian Consumers Prefer Online Purchases (Paperback) (ISBN-13: 9798325029028)

This monograph is the culmination of a study done to examine the online purchase intention of Malaysian consumers by investigating the pull and push factors as well as age as a moderating factor. This research addresses a gap in existing literature about factors affecting online purchase intention related to e-commerce usage among consumers in Malaysia.

It is hoped that Malaysian businesses will find this study useful and help to enhance their e-commerce operations. Similarly, through this study, Malaysian consumers may recognise the factors which determine online purchase intention and be encouraged to shop online.

About the author:
Jun Yew GOH is a researcher who researches in topics on Business and Commerce.

Author: Jun Yew Goh
ISBN-13: 9798325029028
Publisher: Independently Published
Language: English
Published: 05/07/2024
Pages: 250
Format: Paperback
Weight: 0.75lbs
Size: 9.00h x 6.00w x 0.53d