Why Your Video Strategy Sucks (Paperback) (ISBN-13: 9781726110433)

Thomas J Elliott has been working in the Visual Content space for a long time (in fact well before it was even called Visual Content). He brings over 18 years of international video and animation production experience to the table every time he receives a new brief and he is a well respected thought leader and innovator in his field. Here and throughout Southeast Asia, Australia, New Zealand and beyond - he has worked with a pretty exciting list of national and international businesses, brands and agencies, including: Aegis Media Dentsu, Ali Baba, APV, The Australian Government, BBH, Buchanan Group, BUPA, Burninghouse, Coca-Cola, Creativa Videos, Heinz, IXL Appliances, KAO, Kraft, Maille, Manulife, NRMA, PZ Cussons, Reckitt Benckiser, Red Bull, Rolls-Royce, Shangri-La Hotels, STW Group, Subway, Unilever and many more... Having worked his way up the traditional film, TV and video industry path, he has an intimate and practical knowledge of all the production processes and how to leverage them for the best possible outcome. This makes him an extremely reliable leader for any sized project as he can analyze quickly and solve efficiently any challenges that arise during the production process. Furthermore, his experience with so many different forms of Visual Content from disposable captured content right through to long term, million dollar plus evergreen projects has helped him develop a unique perspective of responsibility and deep understanding of timelines and deadlines. This is Thomas's fourth book and his first aimed at clients, brands and companies.