Wikinomics: How Mass Collaboration Changes Everything (Paperback) (ISBN-13: 9781591843672)

The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.

This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

Author: Don Tapscott, Anthony D. Williams
ISBN-10: 1591843677
ISBN-13: 9781591843672
Publisher: Penguin Publishing Group
Language: English
Published: 09/28/2010
Pages: 368
Format: Paperback
Weight: 0.69lbs
Size: 8.35h x 5.52w x 0.95d