Willingness to Pay for Renewable Electricity: A Review of Utility Market Research. Topical Issues Brief (Paperback) (ISBN-13: 9781249195047)

As competition in the electric utility industry becomes more widespread, utilities are becoming concerned about actions they can take to help ensure the loyalty of their customers. National polls have, for 20 years, found majority preferences for renewable energy over other energy sources. This issue brief compiles and analyzes recent market research conducted by utility companies on customer interest in, and willingness to pay for, electricity from renewable sources. Increasingly, market research is documenting in utility service territories the same widespread preference for renewables that has been found in national polls for the past 20 years.

Author: National Renewable Energy Laboratory (Nr
ISBN-10: 1249195047
ISBN-13: 9781249195047
Publisher: Bibliogov
Language: English
Published: 07/24/2012
Pages: 30
Format: Paperback
Weight: 0.16lbs
Size: 9.69h x 7.44w x 0.06d