Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management by Mora, Pierre

Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management (Paperback) (ISBN-13: 9781935879718)

Vendor: Pierre Mora
Product type: Books
Format: Paperback
$30.00
$30.00
$30.00
Subtotal: $30.00
Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management by Mora, Pierre

Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management

$30.00
Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management by Mora, Pierre

Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management

$30.00
Format: Paperback
Description
Description
x
Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

Author: Pierre Mora
ISBN-10: 1935879715
ISBN-13: 9781935879718
Publisher: Board and Bench
Language: English
Published: 01/01/2014
Pages: 300
Format: Paperback
Weight: 1.26lbs
Size: 11.00h x 8.50w x 0.51d
By Pierre Mora
By Pierre Mora
x
Editor Pierre Mora is a marketing professor at KEDGE Business School in France. He is the director of marketing courses at the College's wine and spirits MBA department, a fully accredited MBA program dedicated to the wine and spirits industries, and the head of marketing at the Master Vins et Spiritueux. He is the author of many books on wine business, case studies and formulator of The French Paradox, a wine business game and winner of the European Academic Software Awards.

Recently Viewed Products