Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations by Cheriet, Foued

Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations (Hardcover) (ISBN-13: 9781786308740)

Vendor: Foued Cheriet
Product type: Books
Format: Hardcover
$165.00
$165.00
$165.00
Subtotal: $165.00
Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations by Cheriet, Foued

Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations

$165.00
Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations by Cheriet, Foued

Wine Management and Marketing, Volume 2: Responses of the Industry to Crises and New Expectations

$165.00
Format: Hardcover
Description
Description
x
With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities.

Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.

Author: Foued Cheriet
ISBN-10: 1786308746
ISBN-13: 9781786308740
Publisher: Wiley-Iste
Language: English
Published: 07/23/2024
Pages: 368
Format: Hardcover
Weight: 1.53lbs
Size: 9.21h x 6.14w x 0.88d

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