Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World by Mora, Pierre

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World (Hardcover) (ISBN-13: 9783319244792)

Vendor: Pierre Mora
Product type: Books
Format: Hardcover
$89.99
$89.99
$89.99
Subtotal: $89.99
Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World by Mora, Pierre

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

$89.99
Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World by Mora, Pierre

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

$89.99
Format: Hardcover
Description
Description
x
Introduction.- Part 1: How to differentiate Wine.- Part 2: Appelations and Wine Brands.- Part 3: Conclusion.

Author: Pierre Mora
ISBN-10: 3319244795
ISBN-13: 9783319244792
Publisher: Springer
Language: English
Published: 12/04/2015
Pages: 219
Format: Hardcover
Weight: 1.11lbs
Size: 9.21h x 6.14w x 0.56d
By Pierre Mora
By Pierre Mora
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Pierre Mora is a permanent professor in the Marketing Department of KEDGE Business School in Bordeaux. He is in charge of courses in the Master Vins et Spiriteux and Wine MBA program. He designed a Wine Business Simulation (The French Paradox Business Game) and developed his thesis on the French wine industry governance. He is the author of several books on Wine Marketing.

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