Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World by Mora, Pierre

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World (Paperback) (ISBN-13: 9783319796345)

Vendor: Pierre Mora
Product type: Books
Format: Paperback
$64.99
$64.99
$64.99
Subtotal: $64.99
Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World by Mora, Pierre

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

$64.99
Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World by Mora, Pierre

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

$64.99
Format: Paperback
Description
Description
x
Introduction.- Part 1: How to differentiate Wine.- Part 2: Appelations and Wine Brands.- Part 3: Conclusion.

Author: Pierre Mora
ISBN-10: 3319796348
ISBN-13: 9783319796345
Publisher: Springer
Language: English
Published: 03/28/2019
Pages: 219
Format: Paperback
Weight: 0.73lbs
Size: 9.21h x 6.14w x 0.49d
By Pierre Mora
By Pierre Mora
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Pierre Mora is a permanent professor in the Marketing Department of KEDGE Business School in Bordeaux. He is in charge of courses in the Master Vins et Spiriteux and Wine MBA program. He designed a Wine Business Simulation (The French Paradox Business Game) and developed his thesis on the French wine industry governance. He is the author of several books on Wine Marketing.

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