Winning: The Five Truths of Fundraising (Paperback) (ISBN-13: 9781734252415)

"I wept my way through the story of The Prom in Winning.

"This book inspired me in ways I must have needed - a drink of fresh water - and I didn't even know I was thirsty.

"Thank you for this wonderful gift It is such a quick read and I am loving it." - Jane McCracken, Sr. Director of Development and Campaign, Family Service, Billings MT

Rob Cummings is an internationally-recognized fundraising expert and author of The Weekend Briefing, read each week by 1,500 development professionals around the world. Winning combines his 42 years of experience with the five simple truths that will bring success to fundraisers at shops large and small.

"Marvelous stories of principals in action. Eternal thanks for your inspiration to so many." Susie Stalcup, Vice Chancellor for Development, Vanderbilt University, Nashville TN

The author writes, "The art and science of fundraising is at its core the study of human nature. What motivates the donor to make the gift? The longer we work at it, the more we understand there are just a few simple truths to success, to winning.

"Advice and talking heads are everywhere in our profession. It can be overwhelming After 42 years I discovered the Five Truths we need to embrace, and cling to, every day.

"Winning teaches these Five Truths using stories. Storytelling is the heart of what we do. And it's how people learn."