Wired and Dangerous: How Your Customers Have Changed and What to Do about It by Bell, Chip R.

Wired and Dangerous: How Your Customers Have Changed and What to Do about It (Paperback) (ISBN-13: 9781605099750)

Vendor: Chip R. Bell
Product type: Books
Format: Paperback
$19.95
$19.95
$19.95
Subtotal: $19.95
Wired and Dangerous: How Your Customers Have Changed and What to Do about It by Bell, Chip R.

Wired and Dangerous: How Your Customers Have Changed and What to Do about It

$19.95
Wired and Dangerous: How Your Customers Have Changed and What to Do about It by Bell, Chip R.

Wired and Dangerous: How Your Customers Have Changed and What to Do about It

$19.95
Format: Paperback
Description
Description
x
Customers today are picky, fickle, vocal, and "all about me" vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk back--with a single snarky video or damning review gone viral, they can bring down a company. To succeed in this new world, it is vital that customers are treated not as cash machines but as collaborators. Chip Bell and John Patterson analyze this service revolution and provide a tested formula for transforming today's edgy customers into eager partners. Using real-world examples, they detail compelling methods and pragmatic tools for bringing harmony and balance to a relationship that was out of whack even before the Internet.

Author: Chip R. Bell,John R. Patterson
ISBN-10: 1605099759
ISBN-13: 9781605099750
Publisher: Berrett-Koehler Publishers
Language: English
Published: 05/30/2011
Pages: 264
Format: Paperback
Weight: 0.78lbs
Size: 6.32h x 7.81w x 0.70d
Award: Axiom Business Book Awards - Bronze Medal Winner
Award: Independent Publisher Book Awards - Silver Medal Winner

Review Citation(s):
Choice 02/01/2012
Reference and Research Bk News 12/01/2011 pg. 81
By Chip R. Bell
By Chip R. Bell
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Chip R. Bell is a senior partner with the Chip Bell Group, which consults with organizations on strategies that support long-term customer loyalty. A renowned keynote speaker, he is the author or coauthor of bestsellers such as Magnetic Service, Managing Knock Your Socks Off Service, and Service Magic.
John R. Patterson is founder and president of Progressive Insights, a Chip Bell Group affiliate. His consulting practice helps organizations worldwide consistently deliver great customer experiences that create devoted customers. He is the coauthor, with Chip Bell, of the bestselling Take Their Breath Away and Customer Loyalty Guaranteed.

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