WireGrassroots Marketing (Paperback) (ISBN-13: 9780692996652)

Grassroots marketing, often called guerilla marketing, is defined as marketing from the ground up-starting with small groups who expand your marketing message to larger groups. It is often unconventional, nontraditional and lower cost than more common methods of marketing. WireGrassroots Marketing is a compilation of some of the best grassroots marketing being done in the Wiregrass region of Southeast Alabama, with explanations of the grassroots marketing principals being used.

Author: Marcie Harris Nye
ISBN-10: 0692996656
ISBN-13: 9780692996652
Publisher: Marcie Harris Nye
Language: English
Published: 12/06/2017
Pages: 50
Format: Paperback
Weight: 0.23lbs
Size: 9.00h x 6.00w x 0.13d