Women and Mass Consumer Society in Postwar France (Hardcover) (ISBN-13: 9781107001350)

Women and Mass Consumer Society in Postwar France examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family. This role both celebrated the power of the woman consumer and created a gendered form of citizenship that did not disrupt the sexual hierarchy of home, polity, and marketplace. Redefining needs and renegotiating concepts of taste, value, and thrift, women and their families drove mass consumer society through their demands and purchases at the same time that their very need to consume came to define them.

Author: Rebecca Pulju
ISBN-10: 1107001358
ISBN-13: 9781107001350
Publisher: Cambridge University Press
Language: English
Published: 02/14/2011
Pages: 274
Format: Hardcover
Weight: 1.10lbs
Size: 9.10h x 6.10w x 1.00d