Woosh Things Up A Bit: The Principles of Perception Management (Paperback) (ISBN-13: 9798330371471)

In the world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a product, service, or company and then after this interruption, positioning your solution. That is the core of perception management marketing. This book is a user's guide to help you better understand these principles and how you can modify perceptions and behaviors.