Wordcraft: The Art of Turning Little Words Into Big Business by Frankel, Alex

Wordcraft: The Art of Turning Little Words Into Big Business (Paperback) (ISBN-13: 9781400051052)

Vendor: Alex Frankel
Product type: Books
Format: Paperback
$19.00
$19.00
$19.00
Subtotal: $19.00
Wordcraft: The Art of Turning Little Words Into Big Business by Frankel, Alex

Wordcraft: The Art of Turning Little Words Into Big Business

$19.00
Wordcraft: The Art of Turning Little Words Into Big Business by Frankel, Alex

Wordcraft: The Art of Turning Little Words Into Big Business

$19.00
Format: Paperback
Description
Description
x
In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM's "e-business." Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people's behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.

Author: Alex Frankel
ISBN-10: 1400051053
ISBN-13: 9781400051052
Publisher: Crown Currency
Language: English
Published: 03/22/2005
Pages: 241
Format: Paperback
Weight: 0.42lbs
Size: 8.08h x 5.24w x 0.63d
By Alex Frankel
By Alex Frankel
x
Alex Frankel has written the "On Language" column for The New York Times Magazine and reported on business culture for Wired, Fast Company, and Outside. His interest in synthetic language led him to launch his own naming ?rm and spend twelve months hunting down the origins of leading brand names. He lives in San Francisco.

Recently Viewed Products