Words Matter: How One Little Word Can Change the Way You Do Business (Paperback) (ISBN-13: 9781496066411)

Words matter. How we talk about our customers will have a direct impact on how we "think" about our customers. As you will learn from this book, customers are not "a" customer or "the" customer. They are MY customer and YOUR customer. If we fail to remember that, sooner or later they will become someone else's customer.

Author: Norman P. MacDonald
ISBN-10: 1496066413
ISBN-13: 9781496066411
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 09/08/2014
Pages: 78
Format: Paperback
Weight: 0.22lbs
Size: 8.50h x 5.50w x 0.16d